This unit addresses the unique needs and challenges of service organisations. The unit<br/>deals with the challenges of managing the intangibles of services and the need to integrate operations management and human resource systems in the design of service organisations. Students draw on frameworks and tools developed in the services marketing scholarly and applied business literature to develop a service orientation and service leadership.The unit applies strategies to leverage relationships with customers and staff for the enhancement of customer value and service excellence. -- Course Website
Prerequisites: 314190 (v.1)<br/> Marketing Management 510<br/> <br/> or any previous version
